Like LINKS


Like is often used in place of the subordinating conjunction as or as if. Examples: * They look like they don't want to go to school. * They look as if they don't want to go to school. Many people became aware of the two options in 1954, when a famous ad campaign for Winston cigarettes introduced the slogan "Winston tastes good ? like a cigarette should." The slogan was criticised for its usage by prescriptivists, the "as" or "as if" construction being considered more proper. Winston countered with another ad, featuring a woman with greying hair in a bun who insists that ought to be "Winston tastes good as a cigarette should" and is shouted down by happy cigarette smokers asking "What do you want ? good grammar or good taste?" The appropriateness of its usage as a conjunction is still disputed, however. In some circles it is considered a faux pas to use like instead of as or as if, whereas in other circles as sounds stilted.

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